7 Profit Producing Reasons Why Every Successful
Service Professional Needs A Web Presence
By Michael Port & Beth M. Lyons
Your business website is a critical aspect of being able to start and
continue conversations with potential clients. It's the ultimate self-
service window for potential and current clients who come to you interested
in your services and/or products.
Every service professional needs a web presence. It's almost impossible
to find a successful service professional who doesn't have one.
Here are the top 7 reasons why:
1. Your website positions you as an expert. Perception
is everything on the Internet. Having your own website increases your
visibility, credibility and trust.
2. A strong web presence adds to your brand identity. Your
website represents you and your business in the marketplace.
3. Your website expands your reach into the global marketplace.
If you have a product available on your website you'll expand your geographic
marketplace from local neighborhoods where your product sits on a shelf,
to the entire world via your website.
4. A website creates a 24/7, passive revenue, profit machine.
The Internet never sleeps which means that you can literally
turn your computer and website into a cash register around the clock,
and many, if not all, of the processes can be automated.
5. Your website instantly increases the effectiveness of your
sales cycle. The sales cycle is especially critical for service
professionals. A website with an opt-in incentive allows you to build
your database, while building rapport with prospective clients. By offering
something of value, like a free report, e-course, or audio file, in
exchange for an email address, your visitors begin to see your offer
and your services as an investable opportunity.
6. Your site filters out clients who aren't well suited to
your services. All of your marketing materials should direct
potential clients to your website, where you can save precious time
by allowing them to familiarize themselves with you and your services.
This allows them to determine whether or not they feel they'd be well
suited to you.
7. Your web presence is a fantastic vehicle for bold self-expression
and learning. The site is an extension and representation of
who you are and what you offer. To get ahead of the curve as a service
professional you will need to understand how to master the advantages
of technology. And the best way to learn this is by expressing yourself
through your website.
And always keep in mind the Award Winning Web Course mantra: "The
effectiveness of your website is directly proportional to how solution-oriented
your offers are with respect to your target audience."
Visit http://www.awardwinningwebcourse.com
for a simple, step-by-step guide to developing highly effective websites.
Michael Port is the President of Michael Port &
Associates LLC and is known as the guy to call when you're tired of
thinking small. To spend some more time with Michael and to think bigger
about who you are and what you offer the world go to http://www.MichaelPort.com
Beth M. Lyons has over 15 years of experience helping
the not-so-technical among us get comfortable with, learn, and then
master the techniques they need and want to use. She has a gift for
seeing implementation and "best-use" strategies, and communicating
them in 'real english.' http://www.techiecoach.com
