9 Keys to an Effective Logo
Copyright © 2005 Erin Ferree
All Rights Reserved
Elf Design
The right logo, with the right characteristics, will boost your visibility,
credibility and memorablity which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials.
Repetition of similar elements, used in the same or similar ways, helps
people to remember who you are and what you do.
Memorability, so that your logo stays at the forefront
of your potential clients' minds. That way, they'll think of you next
time they have a need.
Meaningfulness, so that your logo can spread the message
about the distinguishing characteristics of your business.
Uniqueness, which helps you stand out from the crowd.
For example, if everyone in your industry uses a particular symbol (i.e.,
travel agencies often use globes in their logos), try to use something
else that way, your logo doesn't just look like everyone else's.
Professionalism, in the quality of the graphics, the
printing and the paper on which your materials are printed.
Timelessness in your logo will ensure that you don't
have to redesign your logo in just a few years and that your investment
and equity in your design will be lasting.
Differentiation between the colors in your logo
and not just in terms of hue, but in terms of value as well, so that
it translates well either to black and white or greyscale and colorblind
people are able to see it.
Unity among the different elements in the logo. The
logo must fit together as a single unit, and not just appear as a jumble
of elements pasted together.
Scalability, so that your logo looks equally good
on both a business card and on a sign for your business (or a billboard!),
and at every size in between. Your business's name should be legible
at different logo sizes be sure that your designer chooses a font
that is easily readable.
Having a professionally designed logo can really give your business
a jumpstart and helps your business get the attention and clients
you need to succeed.
Erin Ferree is a logo, print and web designer who
has been making it easy for small businesses to stand out and to be
visible, credible and memorable for the past nine years. http://www.elf-design.com
